1. Outcomes, not income
2. Connections, not transactions
3. People, not product
4. Creativity, not productivity
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Photos from the street of Ray-Ban’s Never Hide campaign. See video of the guerilla marketing in action here.
Pretty brilliant. Colle+McVoy in Minneapolis introduced Caribou Coffee’s new hot breakfast sandwiches by making bus shelters looks like ovens—with actual heat coming from the coils.
Leo Burnnet released their predictions for marketing in 2009. A couple things might not sound new, but it’s a good source of inspiration for the new year.
I agree with the New Realism when they say that “we will be forced to become much more realistic over the coming years” but I think it is still vital that brands connect with their consumer. The way they do so could result in a more creative approach.
