Nordstrom.com unveiled a nice revamp this past weekend. It’s their first website rehaul in 10 years. Included in the improved design is a social networking tab deemed “Conversation”, which is part blog/facebook/and forum. It makes sense for the big department store to try to engage users and retain people on the site longer, thus building loyalty and sales.

Typically this is done more on intimate retail sites or fashion blogs, so it should be interesting to see if it works. It makes me think of what Partners & Spade said about, “The bigger a brand gets, the smaller it should act, because no one likes big.”